Finally the day has come! Ella Moss will be expanding into intimates. Ella Moss recently signed a lisencing contract with Coconut Grove. The laid back, atherial, California brand will be working with Coconut Grove to develople the Summer 2013 collection. Coconut Grove is a leader in developing private lable intimates. They will be responsible for desiging, producing and distributing the line entitled “Underella by Ella Moss.”
Vintage pieces a flea market finds where used as inspiration for Underella. The new line is also cohesive with the Ella Moss apparel line by drawing on the brands signature whimsical designs.
Prices of Underella will range from $22-$28 for bottoms, $48-$62 for bras, $38-$48 for bralettes and $70-$82 for chemises and rompers.
Source: The Lingerie Journal
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